Soak It In: Marketing Monday Resources
We’re jumping into July with Marketing Mondays. We’ll be compiling resources and bringing in community members to make marketing for your business easy-breezy this summer. Head to the Marketing Monday Page to check out in-person events to RSVP and learn more!
Are you ready to brush up on your marketing skills? We’ve made finding your next moment of inspiration easy with a round-up of past blog posts and resources loved by the KEC team.
KEC Blog Posts
KEC Mentor Network Guest Blog Post: Meet Halee Sprinkle
In this blog post, Halee highlights the key elements needing when communicating about your business: Communication, Confidence, and Community.
Marketing Clinic Recap Blog
Last year, Jess Blevins Curits and Amanda Martin swung by KEC to teach a marketing Clinic. In this blog post we shared resources from their sessions which covered finding your audience, connecting with them in a strategic way, and ultimately keeping your audience engaged with your business overtime.
In Search of the Perfect Key Lime Pie
In this blog post, KEC’s Chris McAdoo writes about Brand Margin, or the “trust created when you deliver on a promise to a customer.” He dives deeper into what it takes to create a strong brand.
Podcast Episodes
Big Ideas Welcome Podcast: Why a Strong Brand Matters When Everyone’s Fighting for Attention
This episode is about how brands aren’t just logos – they’re promises. It’s about how underdogs win, why customer experience is everything, and how the best brands don’t just tell a story—they become the story. Lets get to work.
Amy Porterfield Show: Your Copy’s too Safe – Here’s How to Fix It (and Finally Sound Like You)
In this episode the host deep dives finding your voice and making bold choices in your copy on social media, newsletters, and more. Your copy affects all of your marketing and is the difference between clarity and connection or possibly being drowned out by all the noise.
Recommended Books
This is Marketing: Seth Godin
This Is Marketing by Seth Godin teaches that great marketing isn’t about hype or manipulation—it’s about solving problems, creating meaning, and serving a specific audience. Godin emphasizes empathy, trust, and building connection over chasing mass appeal, encouraging entrepreneurs to make things better for the few, not the many.
Why Design Matters: Debbie Millman
Why Design Matters by Debbie Millman is a powerful exploration of how design shapes culture, identity, and human connection through deeply personal conversations with some of the world’s most creative thinkers. The book reveals that design isn’t just about aesthetics—it’s a reflection of values, choices, and the courage to imagine a better future.
Tips + Tools
- Start writing down ideas for your brand guide today and include a positioning statement that informs your choices.
- Consistency is key!
- Use low-cost tools like Canva to create a Brand Kit and save time. Check out our how-to guide here.
- Save the date for upcoming Marketing Monday Events covering Content Creation, Email Marketing/Automations, Marketing Fundamentals, and Leveraging Data and Analytics.
- Reach out for help! The KEC team is here to help with any marketing questions you might have. We also have an amazing KEC Mentor Network with marketing experts available to meet with.
- Reach out to Kelsi@knoxec.net with any questions you have!
