Expert E-Commerce
Expert E-Commerce Course
Join Jess Curtis of J-Bird Digital Designs for KEC and The Maker City’s Expert E-Commerce course, a practical five-part series designed to help entrepreneurs and makers build confidence in selling online. Whether you’re just starting out or looking to refine your current online business, this course offers actionable steps and insights to help you grow. Special Guest, David Harman of Native Maps will join us on August 14th.
The program fee is $150 for 5 three-hour classes.
Applications will close on July 3rd, 2025.
What You’ll Learn
- Laying the Groundwork: Identify your target customer, develop your brand, and position your products (photos and videos) effectively.
- Visual Storytelling: Learn how to create engaging photos and videos to showcase your products effectively, while also considering user experience to ensure a seamless online journey from click to checkout.
- Optimizing Your Online Presence: Discover ways to drive traffic to your website, improve SEO, and choose the right E-commerce / POS platform.
- “In Person Website Audits” – Live audit of each participant’s site where we review the website experience in person as a class and give feedback on potential improvements based on what we’ve learned so far.
- Pricing & Logistics with Guest Speaker, David Harman: Explore strategies for pricing, shipping, and streamlining your operations with the Founder of Native Maps.
This course offers a supportive environment to help you build and grow your E-commerce business with clarity and confidence.
Summer 2025 Class:
Thursday, July 17th | 5:30 – 8:30 PM
Thursday, July 24th | 5:30 – 8:30 PM
Thursday, July 31st | 5:30 – 8:30 PM
Thursday, August 7th | 5:30 – 8:30PM
Thursday, August 14th | 5:30 – 8:30 PM
Eligibility Requirements
Have at least one handmade item ready to sell
Commit to attending classes
Live in or around Knoxville
Have a checking account and debit/credit card
Have regular access to a computer with an internet connection
Be at least 18 years of age
Meet our Instructor: Jess Curtis
Jess Briley Curtis is the founder of J-Bird Digital Designs, dedicated to empowering makers, entrepreneurs, and small businesses in Digital Marketing. With over a decade of experience, Jess left the corporate marketing world in order to better cultivate a community rooted in collaboration and creativity.
You can keep up with Jess and J-Bird Digital Designs on Instagram at @jbirddigitaldesign
Meet our Aug. 14th Guest Speaker: David Harman
David Harman is founder of Native Maps. Painter by trade (MFA) and map-maker by day, David designed the first map of Dallas in 2011 as a healthy distraction from his “real” studio work – a way to get to know his hometown better. That first map took off, and he now runs Native Maps out of a studio in Knoxville, Tennessee.
