Brandcamp is a cohort program designed to help founders find their “why”, and learn how to communicate that vision clearly.


Learn the ins and outs to come away with the marketing knowledge that actually matters.

Knoxville Entrepreneur Center will open up applications for our Brandcamp Program – a one-day Day Camp hosted in-person each summer, led by marketing and branding experts.

Brandcamp leads local Knoxville companies through a series of class sessions and activities in order to help business owners and founders understand the process of brand planning, including market research, the development of a brand platform, customer discovery and the exploration of the customer journey, persona-based messaging and channel planning.

The objective of this program is to provide business owners and founders with a deep understanding of the importance of brand planning, and to equip them with the necessary tools and skills to develop a brand plan that will help set their companies up for success. 

The businesses that will be the best fit for the 2024 Brandcamp Day Camp are in the early stages of their business, maybe they’re launching a new product line and need some guidance, or maybe they’ve started their business and now need to take a step back and review their existing brand

For more information about the program, please email


Day Camp Details

Program Date: Monday, July 29th, 2024

Application Deadline: Wednesday, July 17th, 2024

Location: Knoxville Entrepreneur Center | 17 Market Square, Suite #101

Lead Facilitator: Chris McAdoo, KEC Chief Experience Officer 

Program Topics: Branding Basics | Defining your Audience | Messaging, Voice and Content Strategy | Tactical Takeaways

Program Fee: $50

Brandcamp attendees summer 2021
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