Growing Your Business 201
Growing Your Business 201 is a five-week business development course that helps entrepreneurs set their businesses up to grow and scale successfully.
Growing Your Business 201 Class
Status: Applications open on December 16, 2024.
Location: KEC Office | Knoxville, TN
Program Fee: $125
Class Dates: January 22nd – February 19th, 2025
Are you ready to take your business to new heights? Scaling your business can be an exciting but challenging endeavor. Limited resources, hiring the right talent, operational complexities, market competition, cash flow management, leadership and management, maintaining company culture, customer acquisition and retention, adaptability and risk management, and founder’s role transition are just a few of the obstacles you may encounter along the way.
Introducing Growing Your Business 201, a comprehensive 5-week program designed to equip entrepreneurs like you with the knowledge, strategies, and tools to scale your business systematically and efficiently. Our program addresses the most common challenges faced by entrepreneurs during the scaling process, providing you with the guidance and support you need to overcome them.
WHO’S IT FOR?
If you’re a business owner that has been working for a few years and have hit a ceiling, Growing Your Business 201 is for you. Ideally attendees of this course have participated in some type of business development program or training before.
WHAT TO EXPECT
This is an action-driven, collaborative process with a small and supportive group of like-minded entrepreneurs, led by a facilitator who’ll introduce concepts and help you immediately put them to work. We’ll discuss concepts, problems and solutions during class; you’ll apply them to your project or business during the week; and we’ll review and fine-tune together. You’ll leave the program with a better understanding of how to scale your business systematically and efficiently.
GROWING YOUR BUSINESS 201 | CURRICULUM
Week 1: The 30,000 Foot View
In this session, students will take a step back from working “in” their business to working “on” their business. They will be taking a full assessment of what they have built, how they have built it, and if it is still working how they envisioned. Discussions and activities will include revisiting the business model canvas, their mission, vision, values, and 3 year business goal.
Week 2: Bringing Everything Into Focus
In this session, students will be challenged to understand what fundamental activities are necessary to grow their business and which are “wasting time”. They will assess where they spend their time, their decision-making process, and what activities drive revenue. Activities will include an examination of their focal point in their businesses and a deeper understanding of how they compete.
Week 3: Methods, Measures, and Mindset
In this session, students will take concepts discussed in the previous week and apply them in their business to develop ways to improve productivity, measure performance, and develop a CEO mindset. We will work on areas of the business where processes can be improved through hiring or automations then develop key performance indicators to match with the ways the business needs to grow.
Week 4: Money, Money, Money
In this session, students will understand the importance of how they make money in their business and where they can invest to grow their business. The focus during this module will be on understanding HOW the business makes money, having a clear understanding of financials, and determining the best way to invest in the growth of their company.
Week 5: Strategic Action & Accountability
In this session, students will bring everything together that they have learned over the last 4 weeks to build a strategic action plan for their businesses. We will cover the seven questions of strategic planning, understand how to become capital ready, and identify how the cohort to help keep each other accountable.
DETAILS
“Growing Your Business 201” lasts five weeks, meeting one evening a week for three hours. Facilitators include educators and active entrepreneurs, and guest speakers include specialists and professionals from leading marketing, branding, legal and finance firms and agencies, as well as local entrepreneurs.
Winter 2025 | Class Dates & Times
Wednesday, Jan 22, 2025 | 5:30 – 8:30 PM
Wednesday, Jan 29, 2025 | 5:30 – 8:30 PM
Wednesday, Feb 5, 2025 | 5:30 – 8:30 PM
Wednesday, Feb 12, 2025 | 5:30 – 8:30 PM
Wednesday, Feb 19, 2025 | 5:30 – 8:30 PM
PRICING
The course fee is $125 dollars and includes materials. Full payment is required at the start of your first session. This fee is non-refundable.
KEC will send out an invoice through PayPal or Stripe to receive your payment.
QUESTIONS?
Please don’t hesitate to contact us if you have questions about the “Growing Your Business 201” class.
