Know your brand. Own your voice.
Grow your impact.
APPLY FOR BRANDCAMP
Brandcamp is a hands-on brand accelerator designed to help you clarify your brand, communicate with confidence, and build momentum that drives real results, deeper engagement and long-term trust.
The program fee for the full day session is $75.
The program fee for the full day session is $75.
"Brand Camp was a wonderful class to support the early development of my small business. It was helpful to breakdown fundamentals alongside other emerging entrepreneurs in the area."
BRANDCAMP
Knoxville Entrepreneur Center will open up applications for our Brandcamp Program – a one-day Day Camp hosted in-person each summer, led by marketing and branding experts.
What to Expect:
Led by long-time entrepreneur, creative pro, (and KEC CXO), Chris McAdoo, you’ll have a day of high-energy/high impact Interactive exercises, breakout sessions, and direct coaching from branding pros who’ve built everything from nonprofits to nationally recognized brands.
- Know yourself. Communicate your value with clarity and conviction.
- Serve your audience. Understand the needs of decision-makers, and how to meet them where they are.
- Own your voice. Develop language and messaging that clearly reflects your unique value proposition.
- Understand your competition. Craft a positioning strategy that sticks and scales.
For more information about the program, please email info@knoxec.net
OUTCOMES OF BRANDCAMP
Consistency
Regularity in your brand voice and calls-to-action across platforms
Identifying Your Audience
Clearer understanding of your customer’s needs
Knowing Yourself
Clearer positioning for customers, partners, and stakeholders
Takeaways
A toolkit you can immediately put to work online, on paper, and in person
Important Dates
May 12 – Applications Open
June 5 – Applications Close
June 23 – Full Day BrandCamp Event
Full Schedule
Coffee + Light Breakfast Provided
Know Yourself: Branding Basics
- Review Assigned Reading & Goals
- The Key Elements of a Great Brand
- Brand Personality Activity
Audience & Competition
- Customer Journey Overview
- Know Your Audience
- Primary and Secondary Audience Activity
- Know Your Competition
- Competitor Activity
Lunch Provided
Getting to WORK: Messaging, Voice, and Content Strategy
- Defining Your Brand and Messaging Pillars
- Building Brand Pillars Activity
- Getting Tactical
Small Group Working Time
- Brand Experts will be paired with each group to go through questions etc.
BrandCamp Ends
BRANDCAMP FACILITATOR
“A brand is built on trust, and it’s earned one promise at a time. It’s not just your logo and color scheme. It’s how you show up, how you treat people, and whether or not you follow through..”
