Expert E-Commerce
Expert E-Commerce Course
Join Jess Curtis of J-Bird Digital Designs for KEC and The Maker City’s Expert E-Commerce course, a practical five-part series designed to help entrepreneurs and makers build confidence in selling online. Whether you’re just starting out or looking to refine your current online business, this course offers actionable steps and insights to help you grow. Special guest experts will be joining throughout the series.
The program fee is $150 for 5 three-hour classes.
What You’ll Learn
- Laying the Groundwork: Identify your target customer, develop your brand, and position your products (photos and videos) effectively.
- Visual Storytelling: Learn how to create engaging photos and videos to showcase your products effectively, while also considering user experience to ensure a seamless online journey from click to checkout.
- Optimizing Your Online Presence: Discover ways to drive traffic to your website, improve SEO, and choose the right E-commerce / POS platform.
- “In Person Website Audits”: Live audit of each participant’s site where we review the website experience in person as a class and give feedback on potential improvements based on what we’ve learned so far.
- Pricing & Logistics: Explore strategies for pricing, shipping, and streamlining your operations.
This course offers a supportive environment to help you build and grow your E-commerce business with clarity and confidence.
Spring 2026 Class:
Wednesday, April 22nd | 5:30 – 8:30 PM
Wednesday, April 29th | 5:30 – 8:30 PM
Wednesday, May 6th| 5:30 – 8:30 PM
Wednesday, May 13th | 5:30 – 8:30PM
Wednesday, May 20th | 5:30 – 8:30 PM
Eligibility Requirements
Have at least one handmade item ready to sell
Commit to attending classes
Live in or around Knoxville
Have a checking account and debit/credit card
Have regular access to a computer with an internet connection
Be at least 18 years of age
Meet our Instructor: Jess Curtis
Jess Briley Curtis is the founder of J-Bird Digital Designs, dedicated to empowering makers, entrepreneurs, and small businesses in Digital Marketing. With over a decade of experience, Jess left the corporate marketing world in order to better cultivate a community rooted in collaboration and creativity.
You can keep up with Jess and J-Bird Digital Designs on Instagram at @jbirddigitaldesign
