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 Know your brand. Own your voice.

Grow your impact.

APPLY FOR BRANDCAMP

Brandcamp is a hands-on brand accelerator designed to help you clarify your brand, communicate with confidence, and build momentum that drives real results, deeper engagement and long-term trust.

The program fee for the full day session is $75.
Applications open in July
"Brandcamp was a wonderful class to support the early development of my small business. It was helpful to breakdown fundamentals alongside other emerging entrepreneurs in the area."
Jaleria Rivera Founder of SpaceCraft

BRANDCAMP

Knoxville Entrepreneur Center will open up applications for our Brandcamp Program – a one-day Day Camp hosted in-person each summer, led by marketing and branding experts.

What to Expect:
Led by veteran brand strategist and creative director Tricia Bateman, you’ll spend the day in high-energy, high-impact interactive exercises, breakout sessions, and hands-on coaching designed to help you build a brand that resonates with customers and investors alike. Drawing from decades of experience with agencies, Fortune 500 companies, and startups, Tricia will share practical frameworks that help early-stage founders communicate with greater clarity, credibility, and confidence.

  • Know yourself. Communicate your value with clarity and conviction.
  • Serve your audience. Understand the needs of decision-makers, and how to meet them where they are.
  • Own your voice. Develop language and messaging that clearly reflects your unique value proposition. 
  • Understand your competition. Craft a positioning strategy that sticks and scales.

For more information about the program, please email info@knoxec.net

OUTCOMES OF BRANDCAMP

Consistency

Clarity for your brand voice and calls-to-action wherever you show up

Identifying Your Audience

Clearer understanding of your customer’s needs

Knowing Yourself

Clearer positioning for customers, partners, and stakeholders

Takeaways

A toolkit you can immediately put to work online, on paper, and in person

Important Dates

July 9 – Applications Open

August 14 – Applications Close

August 25 – Full Day BrandCamp Event

Full Schedule

Coffee + Light Breakfast Provided

Audience & Competition

  • Customer Journey Overview
  • Know Your Audience
  • Primary and Secondary Audience Activity
  • Know Your Competition
  • Competitor Activity

Know Yourself: Branding Basics

  • Review Assigned Reading & Goals
  • The Key Elements of a Great Brand
  • Brand Personality Activity

Lunch Provided 

Getting to WORK: Messaging, Voice, and Content Strategy

  • Defining Your Brand and Messaging Pillars
  • Building Brand Pillars Activity 
  • Getting Tactical

Small Group Working Time

  • Brand Experts will be paired with each group to go through questions etc. 

BrandCamp Ends

APPLY FOR BRANDCAMP

Brandcamp is a hands-on brand accelerator designed to help you clarify your brand, communicate with confidence, and build momentum that drives real results, deeper engagement and long-term trust. The program fee for the full day session is $75.
Applications open in july
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